Electric Love

Electric Love Festival

AUSTRIA'S BIGGEST EDM FESTIVAL

Overview

Electric Love Festival can call itself one of the biggest electronic music festivals of Austria with tens of thousands sold tickets every year. Visitors can enjoy more than 190 artists from around the globe over 6 stages surrounded by the most beautiful mountains of Austria. Artists like Armin van Buuren, Kygo, Alan Walker, Robin Schulz & many more.

Hide and Seek and Electric Love Festival have been working closely together for more than 5 years now. Together we’ve seen the festival grow into a festival with a lot of allure, class and furthermore a lot of love. We support the team of Electric Love Festival with developing and executing online campaigns in all phases of a festival. From a line up release to the always amazing festival after movies.

From strategy development to implementation and cooperation we’ve realized the best results, but even more important; the best experience for the (possible) visitors. We’ve done so by using all possible channels and campaign types, such as Google Search, Google Display, YouTube video ads, Facebook and Instagram ads, Snapchat, Spotify and more. This broad approach have made it possible for us to be visible in the right place, and at the right time of our target audience.

Project

Electric Love Festival 2016-2020

Client

Electric Love Festival

What We Did

Full funnel online campaigns. Increasing popularity year on year of the Electric Love in Austria, Germany and Swiss as main focus, and European Metropoles as second.

Resulting in

Expanding markets outside of Austria and growing sales year after year.

A growing fanbase who returns year after year to Electric Love Festival to have the time of their lives.

We have used a full marketing funnel approach by using all the possible online advertising networks currently availble. By using the strongest channels and campaign types for each phase of the funnel, we have seen not only sales grow but also seen higher engagement numbers on the social pages and the website of Electric Love Festival.

We have used a full marketing funnel approach by using all the possible online advertising networks currently available. By using the strongest channels and campaign types for each phase of the funnel, we have seen not only sales growth but also seen higher engagement numbers on the social pages and the website of Electric Love Festival. We’ve also seen that the fanbase of Electric Love Festival is growing and come back for several editions to have the best time of their lives with their friends, surrounded by the beautiful mountains of Austria in Salzburg.

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