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Search Engine Advertising SEA

Google receives 63,000 searches per second on any given day. With Search Engine Advertising (SEA) you can make sure that you show ads in search engines, like Google and Bing. to the users behind search queries that are interesting for your business. That way, search engines can be a great source of bringing in highly relevant visitors to your website. However, these visitors will only be relevant when you manage your campaigns in a structured, thoughtful manner.

Not all Search Campaigns are the same, as all advertisers and targeted audiences are different. What audiences are interesting? How do they search, and with which keywords? On which search queries do you want to be found and which certainly not? These are all questions that should be asked when shaping the strategy for your Search Campaigns.

Search Engine Advertising (SEA) can be seen as the counterpart of Search Engine Optimisation (SEO). We, however, see them as complementary to each other. The better your website is SEO-optimised, the better results you will see from your SEA campaigns. Also, SEA can be used to make sure you are visible for those search queries that are hard to rank high in SEO. The big difference between the two is the way you organise them. Where SEO takes time and some patience before you see an improvement in results, SEA is real time, and therefore, changes made immediately take effect.

33%

of all search queries are coming from mobile devices.

92,25%

is Google’s market share in terms of the use of search engines.

50%

of search queries are four words or longer

It is our task at Hide and Seek to make sure the right visitors are directed to your website. We help in setting up a strategy that fits your objectives. Also for Search Campaigns these can differ from branding, to traffic, to lead generation and/or conversion.

Together we will come up with the best-suited campaign structure, covering all relevant topics. We will then make sure the right keywords are selected, by doing thorough keyword research. And finally, we know how to formulate the correct message with minimal space for the ad text. This way we realise the right tone of voice, convincing your targeted audience to take action.

When the campaigns are live, we will monitor and optimise these continuously. And work closely with you to make sure that our campaigns reflect your situation at all times. We will provide you with intelligible dashboards and insightful reports, adjusted to the level of detail you demand. This way all our activities and campaign results are fully transparent. Next to these real-time insights, there is always enough time for evaluation and communication, in the way you prefer.

As Google experts, we will always stay on top of our game. Not only looking continuously at your campaigns but also to what is happening in the market and keeping an eye on new digital innovations. This way we will make sure you are always a first mover in order to beat the competition.