LinkedIn Advertising

For most countries, LinkedIn is the B2B channel. This is where business contacts are connected and share industry news and updates. It is the platform where people check for new business and job opportunities. And therefore, the channel to pick when you aim for a business audience and/or are looking to recruit new business professionals.

Over the last years, there have been many updates for LinkedIn Advertising. We have seen the arrival of new (dynamic) ad formats, an updated campaign manager, and important the LinkedIn Insight pixel. Allowing advertisers to track the performance of their campaigns and also to use remarketing as a targeting technique to again engage with users that have visited your website.

The targeting techniques within LinkedIn are all based on professional details of the user, in combination with certain geography, gender, and age. A few of the targeting options within LinkedIn are industry, job title, education end company name. Allowing you to really finetune the audience you would like to reach. Even though the costs per click (CPC) are relatively higher than most other platforms, the relevance of the audience makes advertising via LinkedIn very effective.