Facebook Ads is a perfect advertising channel because it provides full coverage over the entire customer funnel. It can first be used for reach and branding with inspiring messages and videos, to make new audiences see the brand and remember it. Then users that have earlier engaged with the brand can be directed to the website, where they can be further informed and make them consider your brand and products. Eventually, the focus will be on conversion in order to change people’s behaviour and make them buy your product. Lastly, Facebook is a great tool to engage with your existing customers and keep them informed about future promotions and collections.
In these few sentences we described a few of the important campaign objectives that can be achieved by using Facebook Ads: branding, reach, traffic, conversion, and engagement. Facebook is a very versatile and complete advertising channel that is ideal for advertisers to advertise effectively and efficient.
Facebook Ads offer a great range of advertising formats, interesting to reach both customers and businesses. We are all familiar with videos, images and carousel ads in our news feed. But next to this, lead ads can be very interesting for business, where because of the pre-filled forms, potential customers can easily provide you with their contact information. Also interesting, Instant Experience (previously known as Canvas Ads): a mobile full-screen experience in which people can get a very complete picture of your products or business, click on tagged products or where they can fill out a form.
1 out of 13
people on Earth is now online on Facebook
of active users log on to Facebook every day.
minutes people spend per month on Facebook.
Do you experience that the organic reach of your Facebook posts are low? Then we can most definitely help you by setting up Facebook Campaigns. Through the use of creative content and good targeting, we can generate more traffic, more lease or sales, and build an engaging relationship with your audience.
Together we will come up with a campaign structure that fits your company’s objective best. When the campaigns are live we will monitor and optimise these continuously. We will provide you with intelligible dashboards and insightful reports, adjusted to the level of detail you demand. This way all our activities and campaign results are fully transparent. Next to these real-time insights, there is always enough time for evaluation and communication, in the way you prefer.
As we are the Facebook experts, we will always stay on top of our game. Not only looking continuously at your campaigns but also to what is happening in the market and keeping an eye on new digital innovations. This way we will make sure you are always a first mover in order to beat the competition.
Read our blog for more updates about the latest Facebook developments. Or when you feel like coming over for a coffee, please reach out to us!