Facebook advertising

Facebook Ads is a perfect advertising channel because it provides full coverage over the entire customer funnel. It can first be used for reach and branding with inspiring messages and videos, to make new audiences see the brand and remember it. Then users that have earlier engaged with the brand can be directed to the website, where they can be further informed and make them consider your brand and products. Eventually, the focus will be on conversion in order to change people’s behaviour and make them buy your product. Lastly, Facebook is a great tool to engage with your existing customers and keep them informed about future promotions and collections.

In these few sentences we described a few of the important campaign objectives that can be achieved by using Facebook Ads: branding, reach, traffic, conversion, and engagement. Facebook is a very versatile and complete advertising channel that is ideal for advertisers to advertise effectively and efficient.

Facebook Ads offer a great range of advertising formats, interesting to reach both customers and businesses. We are all familiar with videos, images and carousel ads in our news feed. But next to this, lead ads can be very interesting for business, where because of the pre-filled forms, potential customers can easily provide you with their contact information. Also interesting, Instant Experience (previously known as Canvas Ads): a mobile full-screen experience in which people can get a very complete picture of your products or business, click on tagged products or where they can fill out a form.