Growth year on year again.
Topjaloezieen is an online store with a wide range of window decorations, blinds, mosquito nets, and shutters. The products are of high quality and are tailor-made for every order.
Hide and Seek and Topjaloezieen have been working together since 2017. Since the start of the collaboration, we have experienced enormous online growth together. Where Hide and Seek manages both the Google Ads and the Social campaigns.
The online window decoration market in the Netherlands is very competitive. There are many providers of approximately the same products. These providers all also advertise online and on the same keywords and target group.
Because there is a lot of competition, it is very important to match the campaigns and advertisements as specifically as possible to the target group and search query.
Through ad personalization and specific targeting, we have been able to ensure that the ad relevance (Ad Rank) has risen sharply in the campaigns. This has a positive effect on the average cost per click and the positions of the ads.
2017 – present
What We Did
Optimization of Ad Rank through personalization and specific targeting.
Substantial annual growth in transactions and leads.
Through ad personalization and specific targeting, we have been able to ensure that ad relevance has increased significantly.
Through ad personalization and specific targeting, we have been able to ensure that ad relevance has increased significantly. On the Google network we have been able to achieve this by making smart use of feed optimizations, use of Location-Insertion and IF functions, Google Ads Scripts, segmented Audience lists, and other ad personalizations. All in all, this has ensured that we have more than doubled the ad spend in a year. The revenue from the campaigns has grown even faster than the expenditure so that the ROAS has also increased.
From this year on, we started the implementation of Google Marketing Platform. In this way, we can work even more scalable and make even smarter use of data and personalization. By continuing in working closely together and remaining to work on a dynamic strategic approach we are planning to continue the growth for Topjaloezieen for many years to come.