CAMPING, ENDLESS ENJOYMENT
Kampeer & Caravan Jaarbeurs (KCJ) is a Camping and caravan fair in Utrecht. It’s one of the biggest camping fairs in Europe. At the annual event, people can see the newest trends for camping, they can see the newest caravans, they can follow workshops and much more. It’s the ‘Valhalla’ for every camping enthusiast.
Together with the KCJ-team, we did everything to reach our goals. We used Google Search, Google Display, YouTube and social media to improve brand awareness, to engage people with our content and to let people buy a ticket for the fair. We saw the importance of the full-funnel and used every import channel to give people the right message at the right time.
Another important aspect of our successful campaigns was communication between KCJ and Hide and Seek. We communicated very clear of the results of the campaign and the ticket sales. Based on that information, we optimized our content/message to improve ticket sales. And we can say, it was a big success!
Kampeer & Caravan Jaarbeurs 2019
Kampeer & Caravan Jaarbeurs
What We Did
Attracting a diverse audience via online channels
An early-bird record and pulverizing the main objective
Together we made the most successful year in the history of the fair
Due to a specific campaign strategy and focus on increasing brand awareness, we broke the early-bird record. In addition, we exceeded the expectations (8,2% above target) and we sold 33% more tickets than last year.