AUSTRIA'S BIGGEST EDM FESTIVAL
Electric Love Festival is one of the biggest electronic music festivals in Salzburg, Austria. Each year more than 180.000 visitors from around the world come to enjoy this 3 day festival in the beautiful mountains of Salzburg. With more than 190 artists over 6 different stages, there is enough for everyone to enjoy. The line-up releases are one of the highlights every year with famous artists like Armin van Buuren, Kygo, Alan Walker, Robin Schulz, Afro Jack, Steve Aoki and many more.
Hide and Seek and Electric Love Festival have been working together for more than 6 years now. Together we’ve seen the festival grow to a massive festival with a lot of allure, class and a lot of love. We support the Electric Love team with developing online strategies and executing online campaigns starting from branding the festival to educating the visitors and of course selling festival tickets.
To get the best results, we closely work together with the Electric Love team to fully integrate organic and offline campaigns to a full funnel online campaign approach. We use most of the paid channels to get the best results at every step of the customer journey. Channels consist of: Google Search, Google Display, YouTube, Facebook, Instagram, SnapChat, Spotify and more. We contributed to building a strong brand and selling out tickets every year by using the right channel at the right time and to the right audience.
Electric Love Festival
Electric Love Festival 2016-2020
What We Did
Developed and executed full-funnel online campaigns
Expanding markets outside of Austria and growing sales year after year.
A growing fanbase who returns to Electric Love Festival every year to have the time of their lives.
By using the best channels and campaign types for each phase of the customer journey, we have not only realized massive sales growth but also seen higher engagement numbers on the social pages and the website of Electric Love Festival. These numbers can also explain the growth of the fanbase that returns to the festival every single year.