Facebook & Instagram Ad Specifications

Facebook and Instagram Feed Image ads

 

FiletypeRatioResolutionMax. file sizeMin. widthMin. height
JPG

PNG

1:1At least 1080 x 1080 pixels30MB600 pixels600 pixels

 

Facebook Feed and Instagram Feed Video Ads

FiletypeRatioResolutionMax. file sizeMin. widthMin. heightDuration
MP4

MOV

GIF

1:1At least 1080 x 1080 pixelsFB: 4 GB, 

IG: 250 MB

500 pixels 500 pixelsmax. 60 minutes, advice: max. 1 minute

 

Facebook and Instagram Carousel Ads 

FiletypeRatioResolutionMax. file sizeNumber of cardsVideo duration
JPG

PNG

MP4

MOV

GIF

1:1At least 1080 x 1080 pixelsImage: 30MB,

Video: 4 GB 

2 to 10max. 2 minutes, advice: max. 1 minute

 

 

Facebook and Instagram Story Ads

FiletypeRatioResolutionMax. file sizeMin. widthMin.HeightVideo duration
JPG

PNG

MP4

MOV

GIF

9:16At least 1920 x 1080 pixelsImage: 30MB,

Video: 4 GB

500 pixels500 pixelsmax. 15 seconds (total max. 2 minutes)

Note: Consider leaving roughly 14% (250 pixels) of the top and bottom of the image free from text and logos to avoid covering these key elements with the call-to-action.

 

Instagram Reels Ads

 

FiletypeRatioResolutionMax. file sizeVideo duration
MP4

MOV

9:16At least 500 x 888 pixels4 GBmax. 30 seconds

 

N E W S L E T T E R

A M S T E R D A M

Hamerstraat 1-E
1021 JT Amsterdam
020 215 9360

E I N D H O V E N

Frederiklaan 10E
Kick Offices Philips Stadion Ingang 3
5616NH Eindhoven
040 231 3360

info@hide-and-seek.nl