Facebook and Instagram Feed Image ads
| Filetype | Ratio | Resolution | Max. file size | Min. width | Min. height |
| JPG PNG | 1:1 | At least 1080 x 1080 pixels | 30MB | 600 pixels | 600 pixels |
Facebook Feed and Instagram Feed Video Ads
| Filetype | Ratio | Resolution | Max. file size | Min. width | Min. height | Duration |
| MP4 MOV GIF | 1:1 | At least 1080 x 1080 pixels | FB: 4 GB, IG: 250 MB | 500 pixels | 500 pixels | max. 60 minutes, advice: max. 1 minute |
Facebook and Instagram Carousel Ads
| Filetype | Ratio | Resolution | Max. file size | Number of cards | Video duration |
| JPG PNG MP4 MOV GIF | 1:1 | At least 1080 x 1080 pixels | Image: 30MB, Video: 4 GB | 2 to 10 | max. 2 minutes, advice: max. 1 minute |
Facebook and Instagram Story Ads
| Filetype | Ratio | Resolution | Max. file size | Min. width | Min.Height | Video duration |
| JPG PNG MP4 MOV GIF | 9:16 | At least 1920 x 1080 pixels | Image: 30MB, Video: 4 GB | 500 pixels | 500 pixels | max. 15 seconds (total max. 2 minutes) |
Note: Consider leaving roughly 14% (250 pixels) of the top and bottom of the image free from text and logos to avoid covering these key elements with the call-to-action.
Instagram Reels Ads
| Filetype | Ratio | Resolution | Max. file size | Video duration |
| MP4 MOV | 9:16 | At least 500 x 888 pixels | 4 GB | max. 30 seconds |
Hide and Seek is an online advertising agency. We are knowledgeable, personal, strategic and different.
