The latest TikTok advertising updates

By 9 December 2021 Advertising, TikTok

In our previous blog, we’ve told you what possibilities TikTok has to offer your company. With the growth of TikTok, there are also more and more new opportunities to advertise on the platform. Read more about the latest TikTok updates below.

TikTok Shopping

There are already shopping options on various channels, such as Facebook, Instagram & Pinterest. Recently, this way of advertising is also possible on TikTok. The channel provides a shopping service to merchants where everything from advertising to the point of product upload, purchase and shipping can be controlled within TikTok. It is also possible for brands that work with a third party platform (such as Shopify, Square, Ecwid and PrestaShop) to link their product catalog to TikTok. Furthermore, TikTok will probably also release a TikTok Shopping API that makes integrating a product catalog into TikTok even easier.

This new feature provides even more sales opportunities for companies and it ensures that the purchase is made easier for the customer. A very useful resource for companies with sales-oriented objectives within the target group that TikTok serves.

Dynamic Showcase Ads

To make advertising via TikTok easier, the channel is introducing Dynamic Showcase Ads (DSA). DSA videos are automatically generated ad formats so that an advertiser does not have to create everything himself. With this, TikTok shows that they are also open to the smaller advertisers who do not have the budget to create content themselves.

DSA generates video ads that fit the users based on user activity. TikTok indicates that the brand content that works best on the platform contains an interesting product story in combination with audio, text and attractive video material.

The Dynamic Showcase Ads are very suitable for companies that are not (yet) able to create a lot of their own content but would like to be visible on TikTok in a visually appealing and effective way.

Lead Generation

Another interesting development within TikTok advertising is that it is now possible to generate leads within the channel. This is possible via feed ads in which potential customers can fill in a lead form directly within TikTok. For products with a longer sales cycle (often more expensive products or services), this can be a great outcome. Normally a customer is forwarded from channel to website, in this case, a step is taken away to reduce the effort for the customer.

Automatically forward leads to CRM system

Furthermore, TikTok announces that they have a partnership with Zapier and Leadsbridge. Both parties are providing integrations that eliminate the need to manually enter leads from TikTok to your CRM system. The leads are automatically uploaded into a CRM system through an API connection so that the process of collecting and following up is accelerated and more efficient.

A very handy way to collect in-app leads and therefore suitable for companies that would like to sell more or, for example, want to collect more email addresses.

These are the new features around advertising on TikTok in a nutshell. Would you like to know more about this or do you think TikTok could be interesting for your company? Or do you think it would be interesting to discuss strategies? Please contact us. We like to think along with you!

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