Display and video networks are a popular and effective way for advertisers to reach their target audiences online. When your goal is to generate a lot of reach, the services that Google offers, including the Google Display Network and YouTube, immediately come to mind. The wide reach is an advantage of Google Ads, but if you want to target very precisely, there are more display and video networks available – each with their own unique characteristics and audiences, allowing you to target much more specifically than via Google Ads. In addition, these other networks often offer a premium character, which offers great and high-quality branding opportunities.
At Hide and Seek we think it is important that the network fits perfectly with the target group. That is why we look beyond the known channels and that comes with successful results for our customers! In this blog we would like to explain some networks that you can use to reach the right target group in the awareness phase.
Who doesn’t know Tripadvisor? It is an online platform where users can read and write reviews about hotels, restaurants, attractions and other travel related experiences. Tripadvisor is available in 190 countries and has a wide reach. In the Netherlands alone, the platform already has more than 4.5 million unique users.
Target group Tripadvisor
Tripadvisor offers great opportunities when your target group is active in the travel and tourism industry. The targeting can be set very specifically based on search queries, locations, travel destinations and other interest targeting. This enables advertisers to effectively promote their brand, product or service to the right target group.
Tripadvisor supports static banner ads as well as native banners. The advantage of a native banners is that the ads match the look, feel and function of the media format in which they appear. They fit seamlessly into the web page, so they don’t interfere with the user’s interaction with the page, which usually leads to better results.
The ads can appear in different places on the Tripadvisor website and mobile app. For example, the ad can be visible on review pages, search results or landing pages.
Tripadvisor has played an important role for our customers in the tourism industry. This enabled them to generate reach among a highly relevant target group. Are you trying to reach tourists with your product or service? Then think about the possibilities on TripAdvisor, because your target group is active on this platform. You can target a country or make it more specific by targeting a city.
AdAlliance is one of the largest digital display and video advertising sales organizations and offers comprehensive advertising solutions. They work together with more than 200 premium partners, such as RTL, DPG media, Comedy Central, Videoland and many others. Due to their large partner network, they offer content for every target group on every platform.
Target group AdAlliance
AdAlliance’s premium partners include major publishers, media companies, TV channels and radio broadcasters. As a result, a suitable solution can be found for every target group. The targeting options are therefore extensive. For example, you can make direct purchases from a channel such as Videoland. Or you choose a target group theme such as Food & Health, News & Tech or Lifestyle Female. In this way you reach the right target group and you are visible to various affiliated partners. It is also possible to target demographics, such as women aged 25-54.
AdAlliance offers different types of advertisements and the best choice depends on your objectives and the target group you want to reach. For example, video ads are an effective way to grab attention and can range from short ads that precede the main content to longer ads that run as intermediary ads.
For display, different ad types are supported, such as (animated) banners, HTML5 banners or native ads. Native ads look like they are part of the regular content on the website. They adapt to the design of the website and are often less intrusive. We are happy to help you determine which creative is the best solution for reaching your target group. Great results have been booked for our clients before since we effectively analyzed what partner matches the target audience and helped decide on what creative format suits the target audience the best.
Grindr is a popular social network that focuses on the LGBTQ+ community. The platform is best known as a dating app, but it also offers display advertising options. Grindr has over 12 million active users worldwide and is available in several countries and languages.
For advertisers targeting the LGBTQ+ community, Grindr can be an effective display network to promote their brand or product. For the banner ads, the targeting can be set based on geographic location and this can even be accurate to the zip code. For the Grindr inbox ads you always target a country.
Grindr offers two different ad types, namely banner ads and Grindr inbox ads. With the banner ads, there are 3 sizes possible, namely small, medium and full screen. Both static images and GIFs are supported.
The Grindr Inbox ads are displayed in users’ inboxes on the Grindr platform. So the ads are prominently located at the top of the user’s chat messages. Once the user opens the ad, a full screen ad is displayed. This can be either a static banner or a GIF. Clicking on the CTA button redirects the user to the website.
Grindr has played an effective role with our customers in generating reach among a specific and relevant audience. In addition, the advertisements generated high-quality traffic that was more than average involved on the website. If you also see a match between your product or service and the LGBTQ+ community, the Grindr ads offer interesting display advertising options.
Display and video possibilities at Hide and Seek
Curious about the display and video options for your company? Provide an effective way to reach and convert your target audience. Contact us and we will look at the possibilities together. You can also fill in the contact form below.