ABOUT

About Hide and Seek

We are a young, ambitious and fun team with offices in both Eindhoven and Amsterdam. We are living apart together, that way covering The Netherlands from South to West and North to East. For us and our customers this works just perfect.

We are a team of experts in online advertising and work with all the online advertising tools every single day. The aim of Hide and Seek is to always be the agency of choice. That’s why we always involve our customers, communicate closely with our customers and make sure we are fully transparent and cooperative in everything we do.

2011

Roots – Google Dublin

Erik Theelen and Sabine Roex – met at the EMEA HQ of Google in Dublin, where they worked as a team. Sabine brought in the customers with an action plan and Erik build the campaigns and ensured success. They worked closely together and realised they were a great team.

2014

Founding Hide and Seek

During their time at Google they realized there was a need for a new, a different, a more customer focused online agency. An agency, that would always put the customers first. That’s why they founded Hide and Seek in January 2014.

2019

Hide and Seek today

Our team consists of all fun and different personalities. 
Not only our team is great, our customers are great too. They vary from small to big, from Dutch to Croation, from Festivals to a webshop for elderly people. We love them all and hope to work together for many more years to come.

2025

What about our future?

Our aim is to grow, but to never grow too big. We like our flexibility, we like our personal approach, we like our close relationships. And our aim is to always work the way we work today.

2011

Roots – Google Dublin

Erik Theelen and Sabine Roex – met at the EMEA HQ of Google in Dublin, where they worked as a team. Sabine brought in the customers with an action plan and Erik build the campaigns and ensured success. They worked closely together and realised they were a great team.

2014

Founding Hide and Seek

During their time at Google they realized there was a need for a new, a different, a more customer focused online agency. An agency, that would always put the customers first. That’s why they founded Hide and Seek in January 2014.

2019

Hide and Seek today

Our team consists of all different and fun personalities. 
Not only our team is great, our customers are great too. They vary from small to big, from Dutch to Croation, from Festivals to a webshop for elderly people. We love them all and hope to work together for many more years to come.

2025

What about our future?

Our aim is to grow, but to never grow too big. We like our flexibility, we like our personal approach, we like our close relationships. And our aim is to always work the way we work today.

Our approach

1
Get to know all the ins and outs of the customer. The more you know the customer and its audiences, the bigger chances of success.
2
Every customer is different, and therefore needs a custom made strategy. There is no such thing as ‘one size fits all’.
3
Select the right services, channels and formats that fit best with the products, messaging and audiences.
4
Optimise, expand, innovate, communicate, strategise and start again with step 1, it’s a never ending story.

Our approach

1
Get to know all the ins and outs of the customer. The more you know the customer and its audiences, the bigger chances of succes.
2
Every customer is different, and therefore needs a custom made strategy. There is no such thing as ‘one size fits all’.
3
Select the right services, channels and formats that fit best with the products, messaging and audiences.
4
Optimise, expand, innovate, communicate, strategise and start again with step 1, it’s a never ending story.

Why Hide and seek?

 

Knowledgeable

The knowledgeable online advertising agency. Online advertising is not something that can be learned from a theory book. It is a continuous process of trial and error, innovation and testing. That is what we do. Continue until we find out what works best in every different case.

 

 

Strategic

The strategic online advertising agency. We never simply do what our customers ask us to do. We always start with taking a few steps back. This way, making sure that what we plan to do is exactly what it is the customer wants us to do.

 

Personal

The personal online advertising agency. We see ourselves as one team with our customers, sharing the same objectives. That’s why we always involve our customers, communicate closely with our customers and make sure we are fully transparent in everything we do.

 

 

Different

The different online advertising agency. We do no stick to a so-called normal. We do not have strict times, deadlines, means of communications. We just stick to ourselves and of course… to our customers. Just like us, our customers are always different too.

 

WHAT THEY’RE SAYING

Hide and Seek is an integral part of BALR.'s decision-making unit. BALR. values Hide and Seek's expertise in digital marketing as our partnership goes far beyond managing all of our paid digital channels. Next to introducing new features, channels and tools Hide and Seek consults us on our marketing tech roadmap, e-commerce development, influencer marketing and social channel growth. Hide and Seek truly helped us grow our business.

BALR.Thomas van Mastbergen

Let the cobbler stick to his last is a saying to which we refer often at Red Wing Shoes. No wonder that we are in need of expertise to get our beautiful brand to the right audience online. Hide and Seek has submerged themselves fantastically into our Red Wing brand. Due to their succesful contributions to our online marketing, our online shoestore is the strongest growing branch. Hide and Seek is an expert company that knows their way in this ‘new world’. In short, an agency we would want to recommend to everyone!

Red Wing Shoes AmsterdamMenno van Meurs

We are super proud to be able to engage Hide and Seek as our major business partner for online advertising and marketing. Hide and Seek knows how to create online campaigns for multiple goals in several channels - regardless of whether it's Google, Facebook, Instagram, or YouTube. The expert convinces through quality, very fast and good communication and a useful PAROOKAVILLE dashboard which enables a quick live-insight into our online-performance.

PAROOKAVILLEBernd Dicks

For Futureproof.community Hide and Seek has provided a significant added value in increasing the number of visitors thanks to their specific knowledge. Their proactive way of thinking and willingness to delve into complex matters to optimise the Google Ads for our community are highly appreciated.

MVO NederlandIris Carolina de Gruijter

Targeted budgeting provides serious savings. Hide and Seek has up to date knowledge of business and is not only involved in realising, but also in designing the campaigns; good and friendly contact and able to switch well between the different target groups of our events. All this together makes Hide and Seek a valuable partner within our organisation.

BOD EventsMagchiel Koekkoek

Meet the team

Not only are all our customers very diverse, our team members are too. All different and fun personalities that we are very proud to have in our team. Every day is a good day to go to the office, with a fun and positive team like ours.

Take a look at our team and read about them individually in more detail.

Erik Theelen

Co-Founder

Erik Theelen is medeoprichter van Hide and Seek. Voor Hide and Seek werkte Erik tweeënhalf jaar bij Google op het Europese hoofdkantoor in Dublin als Sr. Account Strategist. Bij Google werkte Erik nauw samen met nieuwe high potential klanten uit de Benelux, om samen hun marketingdoelstellingen te bereiken met behulp van Google AdWords en andere producten van Google. Door het werken met een gevarieerd portfolio aan klanten met uiteenlopende doelstellingen heeft Erik een brede kennis opgebouwd. Zijn specialismen zijn Google AdWords (Search, Display, Mobile en YouTube) en Google Analytics. Daarnaast heeft hij ervaring opgedaan in SEO en Website Optimalisatie. Erik is Google Partner en is Google AdWords, Display, YouTube en Analytics gecertificeerd.
Voor Google werkte Erik eerder bij Philips Consumer Lifestyle als Marketeer en bij Apple Retail. Hij studeerde Marketing Management aan de Universiteit van Tilburg. Erik werkt voornamelijk vanuit kantoor Eindhoven. Meer informatie of wilt u in contact komen met Erik? Neem dan contact op via het onderstaande e-mailadres of telefoonnummer.

Arnoul De Wit

Account Manager

Arnoul in three words: multitasker - relaxed - no nonsense

I grew up in a 'small' city near Rotterdam. After studying in Utrecht for a while, I started and finished my Media study in Rotterdam. During my study, I became active in organising events and working as a self-employed marketer. After finishing my study I worked on several marketing positions at different companies before fully focussing on online marketing.
After working at several companies I wanted to work at the agency side of digital marketing, so I could have a diverse portfolio of clients and work on multiple projects. In March 2016 I started working at Hide and Seek in Amsterdam and I enjoyed it ever since.
When I am not working I enjoy good food and drinks and having fun with friends, listening to music, going to the cinema and playing some occasional sports.

Jamie

Account Manager

Jamie in three words: Sporty - Go-getter - Friendly

In december 2018, I joined the young and enthusiastic team of Hide and Seek. As account manager I am loving all the online marketing aspects. At Hide and Seek I can learn a lot about this, and I find this very fun and interesting.
Besides Hide and seek I am playing in a handball team as a goalkeeper. I am also passionate about traveling and love to take pictures of the architecture and the culture. If I would get the opportunity to make my dreams come true, I would go to Australia. I would love to see the nature and to spot the kangaroos.

Sabine Roex

Co-Founder

Sabine Roex is medeoprichter van Hide and Seek. Voor Hide and Seek werkte Sabine twee jaar bij Google op het Europese hoofdkantoor in Dublin. Eerst in het New Business Development Team en daarna als Account Manager voor Google’s grootste Travel klanten in Nederland. Door het werken met een gevarieerd portfolio aan klanten met uiteenlopende doelstellingen heeft Sabine brede online kennis opgebouwd. Haar specialismen zijn Google AdWords (Search, Display, Mobile en YouTube) en Google Analytics. Daarnaast heeft Sabine naast het Google Display Netwerk ervaring op gedaan in Premium Display Netwerken. Sabine is Google Partneren is Google AdWords, Display, YouTube en Analytics gecertificeerd.
Voor Google werkte Sabine in het commerciële team bij APM Terminals. Dit deed zij vanuit het hoofdkantoor van deze international business unit van A.P. Moller- Maersk. Sabine studeerde af aan zowel de Uppsala University (Zweden) als de Rijksuniversiteit Groningen, in respectievelijk International Economics en International Business. Sabine werkt voornamelijk vanuit kantoor Amsterdam. Meer informatie of wilt u in contact komen met Sabine? Neem dan contact op via het onderstaande e-mailadres of telefoonnummer.

Jennifer Tuninga

Account Manager

Jennifer in 3 words: social - open - driven

Throughout the years I developed a passion for Marketing, because it connects two opposites: data and creativity. In everything I do in life I try to understand things on a very rational level, but also always try to be as open to new ideas and experiences as possible. I like working for Hide and Seek a lot as it is a small, young and energetic company. Our team is extremely close, although we are each very independent and have a lot of individual freedom within the company. During my time at Hide and Seek I have learned the ins & outs of online marketing; from Google Ads and Analytics to Facebook, Instagram and Snapchat advertising. Even though we are trained to learn the whole spectrum of online marketing, I am specialized in Facebook & Instagram.
I like to challenge myself and to keep learning new things. In my free time I like to hang out (and party) with my friends, listen to good (and sometimes bad) music and see as much of the world as possible.

Ken

Account Manager

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Julian Jenner

Account Manager

Julian in three words: approachable - to the point - cheerful

One of the firsts to join the Hide and seek team in October 2014. In these years I've gained a lot of knowledge and experience in the field of online marketing. My specialization is focused on display marketing (Google Display Network) and social marketing (Facebook, Instagram & Snapchat). However, I've also gained quite some experience with Google marketing products (Analytics, Tagmanager, SEA/ Search ads, YouTube/ Video ads, Gmail & Product list advertising/ Shopping). I am also quite familiar with advertising on the LinkedIn network! Because of my broad knowledge, I am able to provide effective and fully customized online marketing strategies for my clients and execute them properly. My strong ability to empathize with any target audience helps me to reach them perfectly with advanced targeting and high-profile advertisements.
Besides Hide and seek I like to travel a lot - especially European city trips to meet up with all of my friends. When I am not traveling, chances are that I can be found either at the gym - or when I am lazy - on my couch to binge watch on Netflix. Either way, my friends and family play a big role in all these activities!

Rosanne Koet

Office Manager

Rosanne in three words: Colorful - Spontaneous - Service oriented

Hide and Seek consists of a young and enthusiastic team that I love to be part of. My job is to connect all the internal dots and make sure the back office is in order. I'm less directly connected to online marketing, however, I do notice my interest has started to increase slowly but steadily. Online marketing is inseparable from the future and to be able to learn about this within the company, is a great opportunity. Hide and Seek is constantly on the move and I like going with their flow!
Besides Hide and Seek I am passionate about traveling to discover new cultures, people and natural wonders. When I'm at home, I play the piano a lot and organize dinners for friends on a regular basis. I would like to be able to speak all the languages in the world. If I could only communicate freely with everyone without any barrier, would be a dream come true.

Daline

Account Manager

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Nullam gravida, sapien eu ultricies interdum, neque elit condimentum tellus, nec lacinia dolor est convallis sem. Integer urna velit, iaculis at sagittis nec, hendrerit tempus elit. Duis ut tincidunt eros, sit amet finibus urna. Fusce sit amet libero rutrum justo lobortis consectetur nec eget mauris. Donec magna ipsum, tincidunt eget sodales non, posuere id est. Fusce at turpis eget mi placerat mollis. Praesent aliquam dui sit amet justo rutrum auctor.

Wanna join the team?

Our aim is to grow, but to never grow too big. We like our flexibility, we like our personal approach, we like our close relationships. And we like our style. Our aim is to always work the way we work today. Together with you!

Does our approach make you enthusiastic and do you see yourself working at Hide and Seek? Click on the link above to find our current job offers.