The first step to start advertising on Facebook & Instagram is to create a Facebook page and Instagram Business profile.
Here are the steps to create a Facebook page for your business:
- Go to https://facebook.com/pages/create
- Click to choose a category for your page
- Enter the required information and click Create Page
- Add an profile and cover photo, then click Save
It is important for people to find and follow your page. To improve your visibility you want to provide as much information as possible on your Facebook page.
- Select (up to 3) categories that best describe your business
- Add your address if you own a business with a physical location
- If you don’t have a location where people can visit, edit your Page info to hide your street address on computers and mobile devices
- If you have multiple locations, create store pages so people can find them on a map