The Facebook Business Manager is needed to advertise for your business and to control different types of access to your business, especially when working with a partner.
Here are the steps you should take to set up a Facebook Business Manager:
- Go to https://business.facebook.com/overview
- Click on the button Create Account
- Enter a name for your business, your name and work email address and click Next
- Enter your business details and click Submit
Now you have created a Business Manager. However, to get started with advertising the Facebook ad account, Facebook page and Instagram account need to be connected to your Business Manager.